Fashion crush: Logomania!

Show me your logo...
I'll tell you who you are

When Karl Lagerfeld scribbled two Fs intertwined on the corner of a table, he started writing the first page of a saga. The Kaiser’s initials quickly become the signature of the Italian brand Fendi which seflessly turn down his “Fun fur”, his leather accessories… Immediate success. In the 1990s, the logo is everywhere, both in luxury goods and streetwear.

Fashion is an eternal cycle and logomania had a real comeback when nineties style had a resurgence. Resolutely chic, the current fashion is all about sophisticated and confident looks.

Show me your logo...
I'll tell you who you are

Style point with Manon Durst
monogramming influencer

For beginners, little touches: a pair of earrings with the famous double F, a Louis Vuitton stole, or a Dior tote will add a twist to your outfit by celebrating the logo! “With jeans, trainers, a sweatshirt… A monogrammed bag will take your look to the next level.”
Level two with a statement piece: On a long coat, a XXL cape or a pencil skirt for a very fashionable silhouette. “A logo skirt with neutral tones and a black turtleneck jumper are perfect for a chic and elegant look.”
The last step, the total look: Once you’ve mastered the basics, the final step: wear the logo from head to toe. Seen on the catwalk and adopted immediately, this sharp look needs you to be a little daring. “I opt for the sport chic version with trainers and always wear the same logo throughout the outfit to avoid information overload. And I always opt for a colour block!”