Moncler, the genius down jacket

Its unexpected rise

It isn't fashion if it doesn't take to the streets Coco Chanel

While fashion is often written to the rhythm of extraordinary stories, Moncler’s remains unique. A contraction of his birthplace Monestier-de-Clermont, near Grenoble, Moncler never dreamed of such a fate.

Founded in 1952, the business made tents and down sleeping bags before turning their attention to jackets where feathers are felt but not seen. Light and very warm, Moncler’s jackets scaled Makalu in Nepal before joining the French team in the 1968 Winter Olympics. The rooster became their emblem, acting as their ambassadors. Catjerine Deneuve and Brigitte Bardot abandon their bikinis for this padded jacket which they wrap up warm in. Moncler transcended ski clothing and raised the down jacket to icon level.

It isn't fashion if it doesn't take to the streets Coco Chanel

A genius idea!

Moncler has genius in its DNA. Reversing the seasonal rules, the fashion house develops the Genius concept which is a new way of designing fashion. Each month, designers like Pierpaolo Picciolo, Simone Rocha or Hiroshi Fujiwara collaborate to present their limited edition Moncler pieces in turn. Genius responds to this perpetual quest for innovation, opens new conversations and makes collaboration a new form of creativity.

To stage this revolutionary project, Moncler is developing pop-up concept stores that resemble art galleries. Paris? Milan? Tokyo? We find limited editions in these House of Genius stores which blend together art, fashion and headline acts. A new adventure which hugely increases experiences and shows that Moncler isn’t done surprising. Sometimes you have to go down the slopes to reach the peaks.